A restaurant is more than a physical place for your business. It has become a marketing tool used across multiple social media platforms to elevate the presence of your brand. The biggest advantage with this is that you will not be the only person promoting your business online if you get it right. Your customers will spread the word for you.
Platforms like Instagram and TikTok love visual content so creating camera worth interiors in your restaurant will expose your business to multiple thousands, if not millions of people creating brand awareness, curiosity and FOMO.
Why does social media friendly interiors matter?
These visual heavy platforms will increase visibility bringing more eyeballs on your new business than leaflets can ever do. Unique and visually appealing designs attract customers who are eager to visit and experience the place for themselves. A cohesive design reflects and strengthens your brand identity bringing you online recognition.
The 5 key elements of social media friendly restaurants:
1. Instagrammable walls
Eye-catching statement walls become photo backgrounds for clickers. Making sure this is tied to your brand with create instant recognition.
2. Unique lighting fixtures
Creative and feature lighting not only add ambiance but also make stunning focal points for photos.
3. Furniture and Décor
Quirky chairs, patterned floors and ceiling, bespoke wall art all create a distinctive aesthetic.
4. Consistent Branding Throughout
Carry your brand’s colour palette and theme through the key elements of your interiors, from tableware to napkins.
5. Interactive Elements
Offering features such as “create your own dessert” station or a digital photo booth encourage guests to engage and share.
There are subtle and gentle ways to encourage your customers to share your restaurant and their experience online. Create a branded hashtag and displaying this prominently will encourage your customers to become part of your community. Offer free-Wi-Fi so they can stay connected during their visit. Offer discounts or freebies to guests who post and tag your restaurant on social media.
Most restaurants who have a long-term plan now have social media as a core part of their marketing strategy due to the healthy return on investment. When your interiors are done right, this pushes for higher engagement online, increased foot traffic and provides low or no cost marketing.
Designing a social media-friendly restaurant is an investment in your brand’s visibility and customer experience. You can create a space that guests can’t resist sharing online and spreading the word for you.
Need help crafting a design that speaks to your audience and boosts your social media presence? Book a discovery call today and we will help you bring your vision to life!